Cinemagraphs at Work

PepsiCo is no stranger to generating brand awareness through visual storytelling. To launch their new lemon-lime beverage Mist Twst, they worked with Flixel Studios to test cinemagraph ads against still image ads on Facebook. The thumb-stopping engagement proved that cinemagraphs are the best way to put a twist on your campaign, and drive results.

In a campaign promoting their new Surface product line, Microsoft tested cinemagraphs against still image ads on Facebook, Instagram, and Twitter. As Microsoft learned, holding attention and building a relationship with their audience is much more effective when living photos comes into play.

Flixel Studios helped Mercedes-Benz enter the fast lane to growing their brand awareness with living photos. Take a look at how the cinemagraph ad shared a story that resonated, and drove results on Instagram.

The Bowling Proprietors’ Association of America wanted to score big with a Facebook ads campaign. With the help of Flixel Studios, they created cinemagraph ads for their property GoBowling to drive real business results during the holiday season. Learn how they rolled one strike after another in this Facebook ads case study.

Calgary-based agency Critical Mass worked with Flixel to produce an award-winning cinemagraph campaign for Travel Alberta. Take a look at how they captured the beautiful Alberta, Canada in a series of cinemagraph ads that inspired travel goals, and led to higher conversions.

Meet The Ride, Canada’s get-me-there app. Looking to scale their business while being mindful of their costs, The Ride ran a split A/B test ads campaign on Facebook comparing the effectiveness of cinemagraphs against still images, resulting in the cinemagraph ad driving increases in customer acquisition at lower costs.

Toronto startup Giftagram offers users a simple way to purchase unique gifts through their mobile app. They used cinemagraph ads on Facebook to develop their relationship with potential customers, accentuate their products and brand story, and lower costs.

Inkbox, the pioneer of the two week tattoo, used cinemagraphs created with Cinemagraph Pro to scale their reach on Facebook. In an A/B test comparing cinemagraph ads against still image ads, the cinemagraph ad increased engagement and brand awareness while lowering costs better than the still image ad.

Collage is a free HR and benefits platform built for businesses in Canada. They use cinemagraphs to share their office hero stories on Facebook.

Take a look at how local Toronto laundromat Queen Street Laundry uses cinemagraphs to put a spin on their storytelling.

Driven by a passion for their product and community, Toronto tea bar Plentea explored cinemagraphs as a part of their Facebook and Instagram marketing.

Watch how military-style Fit Factory Fitness gets their social media into shape by creating living photos with Cinemagraph Pro for iOS.

Check out how local tattoo parlour Black Widow takes their storytelling beyond the ink with cinemagraphs.

Explore how Italian restaurant Buggigatolo celebrates authentic food and community using cinemagraphs in Facebook ads.